Beauty Behind the Madness: The Weeknd and the Changing Shape of Pop Persona
When House of Balloons dropped in 2011, The Weeknd didn’t seem like your typical popstar. Rather than a carefully orchestrated PR campaign, here was an immaculately produced mixtape that was fully formed, less a rough-edged debut than an assertive statement, something imbued with purpose yet cloaked beneath impenetrable anonymity. House of Balloons – and, to…